Louisiana Seafood Promotion and Marketing Board
Marketing Committee Meeting Agenda
September 25, 2015
12:00 p.m.
GW Fins Restaurant
808 Bienville Street, New Orleans, LA 70112
I. Call to order
II. Old Business
A. Update on Grocery co-marketing program
III. New Business
A. Marketing Budget – KP
B. Web content editorial plan – Miles
C. Trumpet
a. Verification of two specific shifts in FY’16 marketing plan from FY’15 marketing plan
i. Messaging platform (Ecology -> Un-Imported)
ii. Tactic addition (Wholesaler Program)
b. Feedback on Un-Imported creative concepts
c. Review of Un-Imported campaign use cases (B2B and Regional media plans)
d. Review/questions on analytics from Spring Regional and B2B media flights
e. Feedback on Wholesaler campaign + creative
D. GASCO Video – Launch Media
IV. Other Business
V. Next meeting
VI. Adjourn
